Brand Marengo is officially launched

On August, 21st in Leogrand Convention Centre there the closed presentation dedicated to the launching of a new premium class brand, Marengo, was held. It is habitual place for carrying the presentations. But the format and the style of the show surprised the visitors. One of slogans of the new brand sounds in the following way: "Ultra new. Classic".

Therefore, the presentation reflected the mixture of the Hollywood classic style of 30-ies and modern trends. The installation simulating jazz atmosphere, cafe of the last century, gave a chance to visitors to forget for a while about the vain present and to plunge into the retro atmosphere.

At the entrance languishing ladies met the visitors dressed "by the last word" of 1930 year. And young ladies smoothly moving among visitors with trays on the silk tapes suggested to try the products under the brand Marengo.

 It is of great importance to tell about photo exhibition placed in foyer. It was represented by the series of 22 portraits. The heroes of the photo session were the people familiar to visitors, but … in a rather unusual shape. Each portrait represents itself a separate retro story.

 It is necessary to note that despite the business the participants of photo session behaved enthusiastically during the exposure process; therefore the photos turned to be very interesting and intriguing. In the second part of the evening the participants of the photo session and visitors were pleasantly surprised. Organizers prepared a film ("making off") disclosing the secret moments of the exposure process.

Music was also one of the most important points of the presentation – only live music. Cristi Aldia – Teodorovich and Christina Vetsu sang on the pre party in retro cafe zone. The repertoire, as well as all the rest, corresponded to the epoch which was supported by the video series of real shot of 30-es. And after the official beginning accompanied by a specially written song "Marengo", the basic scene was occupied with the invited group from Dnipropetrovs’k which is famous abroad by its qualitative execution of good music.

Champagne, fruits, canapé and light chocolate desserts pleasantly supplemented the evening which was described by the guests as sophisticated, stylish and fashionable.

Client: Tutun – CTC

Project: Pares Relations